How to Protect Your Business Name With a Trademark
How to Protect Your Business Name With a Trademark written by John Jantsch read more…
How to Protect Your Business Name With a Trademark
How to Protect Your Business Name With a Trademark written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview You found a great name, bought the domain, locked in the social handles and filed the LLC. It feels settled. But none of those steps gives you the legal right to…
How to Build an AI-Native Business That Actually Saves Time
How to Build an AI-Native Business That Actually Saves Time written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small businesses think they’re using AI the moment they open ChatGPT. That’s a tool habit. Building your marketing processes around AI is a business model, and the gap between…
What Should You Automate With AI, and What Should Stay Human?
What Should You Automate With AI, and What Should Stay Human? written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview AI gives small business owners plenty of ways to save time. In this episode, John Jantsch talks with Ryan Levesque about where that time savings fits best and where…
Embracing the Local, the book for chamber leaders and volunteers
Book review of Embracing the Local by Glen Cantrell Review by Deb Brown, a former Chamber of Commerce Director This book should be required reading for every small town chamber director, board member and volunteer. You’ll laugh and cry as you read and see yourself reflected in his words. And you might even learn a…
How to Turn Customers Into Advocates for Your Brand
How to Turn Customers Into Advocates for Your Brand written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Most businesses already have a group of customers who love what they do. The opportunity is turning that affection into advocacy, the kind where a happy customer brings someone else along….
Better Copy Starts With Listening to Your Customers
Better Copy Starts With Listening to Your Customers written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Your customers usually describe your value better than you do. In this episode, John Jantsch sits down with Joanna Wiebe to talk about getting their words onto your website, into your emails,…
Why Profitable Agencies Still Struggle With Cash Flow
Why Profitable Agencies Still Struggle With Cash Flow written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Most agency owners can point to a healthy profit margin on paper and still panic about payroll by the third week of the month. In this episode, John Jantsch sits down with…
Building Better Business Relationships in the Age of AI
Building Better Business Relationships in the Age of AI written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview John Jantsch talks with returning guest Zvi Band about something most business owners already sense: AI can churn out a thousand warm-sounding messages before breakfast, but people can still tell when…
How Business Storytelling Builds Trust and Drives Results
How Business Storytelling Builds Trust and Drives Results written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Don Yaeger joins the Duct Tape Marketing Podcast to talk about his new book, The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story, and what it takes to…
9 Shifts Every Marketing Agency Needs to Make
9 Shifts Every Marketing Agency Needs to Make written by Alex McQueen read more at Duct Tape Marketing Catch the Full Episode: Overview John Jantsch spends this solo episode naming something he keeps hearing from marketers: a quiet exhaustion driven less by the work itself and more by the business model wrapped around it. He…
