Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview In step 6 of the 7 Steps to Small Business Marketing Success, John Jantsch makes the case for the part of marketing…
Why Video Marketing Builds Customer Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing Catch the Full Eisode: Overview Automation is everywhere in small business right now, from chatbots to email sequences to review requests. The question Doug Dibert Jr. raises on this episode is a pointed one:…
The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success – Episode 5 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview If your biggest marketing channel disappeared tomorrow, how long before your pipeline dried up? For most small business owners John talks to,…
How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole…
Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is…
Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough written by John Jantsch read more at Duct Tape Marketing Most founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running, mostly. Owned channels being built. Customer work happening somewhere. The pieces are disconnected….
7 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and…
The Back Half of the Hourglass Is Where Your Best Growth Lives written by John Jantsch read more at Duct Tape Marketing The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the first five. They know how to get found, how to build some trust,…
7 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity,…
7 Steps to Small Business Marketing Success – Episode 1 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed….