Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is…
Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough written by John Jantsch read more at Duct Tape Marketing Most founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running, mostly. Owned channels being built. Customer work happening somewhere. The pieces are disconnected….
7 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and…
The Back Half of the Hourglass Is Where Your Best Growth Lives written by John Jantsch read more at Duct Tape Marketing The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the first five. They know how to get found, how to build some trust,…
7 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity,…
7 Steps to Small Business Marketing Success – Episode 1 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed….
You’re Renting Your Lead Flow. Here’s What That’s Actually Costing You. written by John Jantsch read more at Duct Tape Marketing If your largest paid channel disappeared tomorrow, platform shuts down, algorithm changes, cost doubles, your pipeline is gone inside 30 days. If that’s true, you don’t have a Growth Engine. You have a rented…
If you are working to promote tourism in a rural area or small town, consider the niche travel trend called astrotourism. It’s just a fancy term for attracting people who like stargazing. A friend of mine asked what I knew about it, because she’s gotten inquiries from small towns about how they can take advantage of…
7 Steps to Small Business Marketing Success – Episode 2 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small business owners are not failing at marketing because they lack effort. They are failing because they lack a foundation. In this solo episode of the Duct Tape Marketing…
Why Producing More Content Is Making Some Businesses Invisible written by John Jantsch read more at Duct Tape Marketing An accounting firm at about $2.5 million in revenue came to me after publishing a monthly blog post for 3 years. Mostly tax updates and compliance news. Traffic was flat. Inbound inquiries were rare. They were…