Why Clarity Comes Before Strategy written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. In this solo episode, John…
Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most law firms are invisible online. Not because they lack credentials, but because they have confused looking professional with being trustworthy. In this episode of the Duct Tape Marketing Podcast, John Jantsch…
Erik Reader is a rural friend of ours, and much like us, out there everyday doing his best to make a difference and help somebody out. Erik is the president of Reader Area Development , and is a downtown revitalization professional with more than 15 years of hands-on experience working inside the realities of small…
The New Kind of Invisible: AI Can’t Find Your Business written by John Jantsch read more at Duct Tape Marketing Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Does your business show up? I’ve run this test with dozens of small…
The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It) written by John Jantsch read more at Duct Tape Marketing I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder…
How to Know When Your Business Is Ready to Scale written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Scaling too fast kills companies. So does scaling too slow. But most business owners never stop to ask whether they have actually earned the right to scale at all. In…
Why Some Entrepreneurs Keep Growing While Others Stall written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Most business owners are not failing because they lack ambition. They are failing because the daily practices that drive performance quietly erode under pressure, and nobody notices until the stall is already…
Before You Touch Your Marketing, Do This First written by John Jantsch read more at Duct Tape Marketing Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t:…
Why the Smartest Leader Usually Fails written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Overview Most companies hit a ceiling not because of strategy or market conditions, but because the leader is still trying to be the smartest person in the room. In this episode, John Jantsch sits down…
The 5 Stages From Operator to Owner written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Most agency founders think becoming CEO is the finish line. Jason Swenk says it is actually one of the traps. In this episode, John Jantsch sits down with Jason Swenk, founder of Agency…